NYC to SFO

We took on the challenge of producing IBM Think—a multi-day event designed to foster collaboration among industry experts and peers in AI and hybrid cloud strategies. To bring this vision to life, we transformed Howard Street, the main artery connecting Moscone North and South in San Francisco, into a bustling hub of innovation and interaction.

 

Partnering closely with IBM’s internal event team and creative director, we designed a dynamic space that became the heartbeat of the conference. This hub featured an open-air theater for impactful presentations, inviting networking areas to spark connections, and thoughtfully curated F&B stations to keep the energy flowing. We incorporated an abundance of seating options to suit every type of conversation, from casual meetups to in-depth discussions, and hosted a vibrant welcome reception to kick things off in style. The hub also served as the primary gateway into the conference, creating a seamless and welcoming experience for attendees.