ServiceNow Knowledge brings together more than 20,000 customers, partners, developers, and executives for one of the world’s largest enterprise technology conferences.

As Creative Director, I led the creative vision for key hospitality and executive environments, transforming traditional conference spaces into destinations that encouraged connection, collaboration, and elevated brand engagement. Working closely with the client, the goal was to create experiences that felt less corporate and more hospitality-driven while supporting networking, executive programming, and premium customer interactions.

The Meeting Center reimagined a conventional ballroom as a boutique hotel-inspired hub with curated lounges, a crafted coffee bar, gallery-style arrivals, and residential finishes. The Executive Circle, a 25,000-square-foot VIP experience, combined premium hospitality, immersive landscaping, curated food and beverage, breakout lounges, and an executive theater into a seamless environment that supported networking, keynote programming, and executive conversations.

By integrating hospitality, spatial planning, and brand storytelling, the experience elevated the attendee journey while reinforcing ServiceNow’s position as a modern, customer-focused technology leader.