The platform.
Every memorable brand experience begins with a strong platform. Whether developing a flagship conference, executive summit, customer activation, or immersive brand moment, each project begins with a strategic framework that connects every touchpoint into a cohesive story. Master planning, spatial environments, attendee engagement, branded activations, hospitality, and thoughtfully curated food and beverage experiences are considered together, allowing each element to reinforce the next. The result is an integrated experience where guests move naturally through a narrative that unfolds across every interaction, creating meaningful connections with both the brand and one another.
Challenge.
Create a festival activation that authentically connected Lowe’s DIY heritage with the creative spirit of Austin City Limits, encouraging guests to see the brand as more than a home improvement retailer.
Creative Direction.
Bring the backyard to the festival.
Inspired by the idea that anyone could build their own gathering place with Lowe’s products, the activation transformed a traditional sponsor footprint into a welcoming backyard retreat. Constructed entirely from Lowe’s materials, the environment celebrated creativity, craftsmanship, and community while seamlessly blending into the festival atmosphere.
Experience.
Every touchpoint was designed to encourage participation. Guests created music through interactive paint-can drum installations that translated sound into vibrant bursts of color, relaxed in a backyard-inspired lounge while enjoying live performances, and contributed their signature to a 12-foot rotating Lone Star sculpture, transforming the experience into a collaborative celebration of creativity and self-expression.
Impact.
By replacing traditional sponsorship with an immersive, participatory environment, Lowe’s became part of the festival experience rather than simply supporting it. The activation strengthened brand affinity by inviting guests to build, create, connect, and leave a lasting mark of their own.
“The Workshop”
presented by Lowe's at Austin City Limits
Challenge.
Create a retail experience for Beyoncé’s Formation World Tour that extended the energy of the concert beyond the stage, transforming merchandise into an immersive brand moment that fans would remember long after the show.
Creative Direction.
Reimagine the traditional merchandise tent as a contemporary pop-up destination that felt as curated and intentional as the tour itself. Clean architecture, dynamic lighting, and subtle sensory details transformed retail into an extension of the Formation experience.
Experience.
Fans entered a space that encouraged exploration rather than simply making a purchase. Interactive moments, curated product displays, and thoughtfully framed photo opportunities invited guests to engage with the brand, capture memories, and continue sharing the concert experience long after leaving the venue.
Impact.
By elevating merchandise into an immersive retail experience, the activation strengthened the emotional connection between fans and the tour while transforming shopping into a memorable extension of Beyoncé’s brand and live performance.
Beyoncé
THE FORMATION WORLD TOUR
Challenge.
Introduce Chobani’s growing portfolio of products in a way that felt authentic to young families, moving beyond traditional product sampling to create meaningful, everyday connections with the brand.
Creative Direction.
Reimagine product discovery as a welcoming neighborhood gathering space. Inspired by the familiarity of local parks and family outings, the mobile experience transformed a branded tour into an inviting destination where comfort, hospitality, and community encouraged guests to naturally engage with the brand.
Experience.
Traveling to parks and family-focused destinations, the activation invited parents and children to relax, sample Chobani products, and spend time together in thoughtfully designed lounge environments. Rather than a quick promotional interaction, the experience encouraged guests to linger, connect, and discover the brand within a setting that felt familiar and genuine.
Impact.
By shifting the focus from product promotion to shared experiences, the activation created authentic brand engagement, strengthened consumer affinity, and demonstrated how hospitality and thoughtful environmental design can transform everyday moments into lasting brand connections.
CHOBANI
MOBILE TOUR
Challenge.
Create an exclusive fan experience that extended the excitement of Taylor Swift’s 1989 World Tour while celebrating Xfinity and CoverGirl’s partnership in a way that felt authentic, personal, and unforgettable.
Creative Direction.
Bring fans inside Taylor’s world.
Inspired by the warmth and style of the 1989 era, the “’89 Loft” was designed as an intimate lounge where music, beauty, and hospitality came together to create a premium experience that felt both aspirational and personal.
Experience.
Fans relaxed in a thoughtfully designed lounge featuring makeup stations, Swiftie-inspired details, and a life-sized LED message from Taylor herself. VIP guests received professional glam sessions, and during one unforgettable stop in Nashville, Taylor surprised fans by stepping through the LED wall in person, transforming the activation into a once-in-a-lifetime moment.
Impact.
By blending immersive design with an unexpected celebrity moment, the experience deepened the emotional connection between fans and the brand partners while creating one of the tour’s most memorable and highly shareable activations.
XFINity
TAYLOR SWIFT’S ‘89 TOUR VIP EXPERIENCES
Challenge.
Introduce Johnsonville’s new on-the-go burger in a way that felt more memorable than traditional product sampling.
Creative Direction.
Reimagine the launch as a rolling brand experience by transforming a vintage station wagon into an immersive tribute to 1970s Americana. Every design detail, from faux grill flames to shag carpeting, reinforced the nostalgic personality of the campaign while creating a one-of-a-kind mobile environment.
Experience.
Operating as a ride-share vehicle across Milwaukee, Madison, and Chicago, guests unexpectedly received hot burgers during their trip home, with surprise appearances from cast members of That ’70s Show further blurring the line between entertainment and advertising.
Impact.
The activation turned product sampling into a shareable cultural experience, strengthening brand affinity through surprise, hospitality, and authentic human interaction rather than traditional promotion.
JOHNSONVILLE
THE PATTY WAGON TOUR
Challenge.
Translate Martini Rossi’s cinematic campaign into an immersive brand experience that invited guests to step inside the story while reinforcing the brand’s association with travel, sophistication, and discovery.
Creative Direction.
Inspired by the campaign’s dreamlike journey through Italy, the experience transformed the commercial into a walkable narrative. Stacked vintage luggage symbolized travel and adventure, sculptural white sail forms echoed movement and flight, and a restrained palette of black, white, and signature Martini Rossi red carried the visual language of the film into a three-dimensional environment.
Experience.
Guests were welcomed by brand ambassadors dressed as modern-day stewards and received custom passports that encouraged them to begin their own journey. As they moved through the space, each design element reinforced the feeling of travel, seamlessly extending the commercial’s narrative into an interactive brand experience.
Impact.
By transforming a cinematic advertisement into a physical environment, the activation created a cohesive brand story that guests could explore firsthand. The experience blurred the line between film and space, strengthening brand recognition through immersive storytelling and memorable audience engagement.
MARTINI ROSSI
FOOD & WINE FESTIVAL, MARCHE, ITALY
Challenge.
Introduce Old Spice’s newest deodorant line to a gaming audience in a way that felt unmistakably true to the brand’s irreverent personality, turning product discovery into an experience fans would actively seek out.
Creative Direction.
Turn product sampling into unforgettable entertainment.
Inspired by Old Spice’s fearless sense of humor, the activation embraced oversized environments, exaggerated character moments, and unexpected interactions to create an experience that was as entertaining as it was on brand.
Experience.
Guests cooled off beneath a larger-than-life water mister before discovering sculpted video game characters with built-in fragrance ports that invited them to literally smell their armpits. The playful interaction transformed deodorant sampling into a laugh-out-loud moment filled with photos, conversation, and social sharing.
Impact.
By replacing traditional product demonstrations with immersive entertainment, the activation created a memorable brand moment that strengthened audience engagement and proved product education can be just as fun as the festival itself.
OLD SPICE
COMICON