A Story of Curiosity and Design
With over 15 years in environmental design, my creative journey has been a thrilling exploration of possibilities. Starting in interior design and architecture, I quickly realized I craved a bigger canvas—one that would allow me to push boundaries and dive into uncharted territories. This curiosity led me to explore fashion, culinary, experiential marketing, and event design. There’s a particular energy in discovering new design avenues, sparking ideas that feel electric. My mantra? “Why not?”
Collaboration is the spark that ignites my creativity—the best ideas come from asking bold questions, embracing fresh perspectives, and thinking differently. My passion for design extends beyond environments; for over a decade, I’ve been immersed in high fashion footwear, launching my brand, ADELINE, in Fall of 2024 after winning an international competition and an honorable mention at the Global Footwear Awards. That milestone included a bespoke shoemaking masterclass with industry icons, solidifying my love for crafting designs that are both innovative and deeply personal.
Today, as a Creative Director at Freeman & Sparks, I approach every project with curiosity, intention, and a drive to create something truly inspiring. The journey is constantly unfolding, and I’m excited to see where it leads next.
Work Experience
March 2022 - Today
July 2019 - February 2022
February 2017 - July 2019
Creative Director - Freeman & Sparks
As a Creative Director at Freeman and Sparks, I bring ideas to life by leading dynamic teams in crafting unforgettable, high-impact events. From the big picture to the smallest detail, I oversee every aspect of the attendee journey—shaping environments, perfecting aesthetics, and optimizing flow to ensure seamless engagement. Collaborating closely with design producers, I bridge vision with execution, ensuring elements like networking spaces, breakout sessions, and keynote stages are not just functional but inspiring. My passion lies in creating immersive experiences that spark connection, creativity, and lasting impressions for every attendee.
Creative Director - Hartmann Studios
As Creative Director at Hartmann Studios, I specialized in designing impactful attendee experiences that drove engagement across live, virtual, and hybrid events. I led environmental and graphic design teams on high-stakes projects, including major RFPs for top-tier clients such as Apple, Oracle, Crowdstrike, Upstart, Twilio, Samsung, and Google. One of my proudest achievements was spearheading a large-scale, three-day conference for event designers. This project not only highlighted our team’s creativity and innovation but also earned the company eight prestigious awards, including an international Bronze Stevie Award, standing out among more than 3,200 competitors.
Environmental Designer - Hartmann Studios
As an Environmental Designer at Hartmann Studios, I worked closely with our Creative Director on a wide range of impactful projects, bringing a skillset to the San Francisco office that hadn’t existed in its 25-year history. Before I joined, concept development was minimal, but I introduced high-quality 3D visualizations as a core part of our process, allowing us to present designs with clarity and precision. By showcasing concepts through color, materials, scale, and perspective, we provided clients with a tangible vision of their projects before they were built, greatly enhancing understanding and collaboration. Despite being a small team, we competed fiercely with some of the world’s largest global agencies, delivering innovative and unforgettable experiences. Drawing from my diverse background across multiple design disciplines, I brought fresh perspectives to every project, helping to craft meaningful connections for clients and their attendees.
Awards & Accolades
December 2024
July 2024
May 2024
April 2020
July 2020
October 2019
February 2016
Global Footwear Awards Honorable Mention
Role: Shoe Designer | ADELINE
Account Team of the Year
Role: Creative Director | Freeman
Global Shoe Design Contest Winner
Role: Shoe Designer | ADELINE
Bronze Stevie Award
Role: Creative Director | Hartmann Studios
BizBash Best Event Style
Role: Creative Director | Hartmann Studios
BizBash People’s Choice
Role: Creative Director | Hartmann Studios
Expertise Award
Role: Environmental Designer | Hartmann Studios
Experience Design & Technology Award
Role: Experience Designer | GMR Marketing
